Huge cultural complex opens in Kuwait

“Kuwaiti architecture is represented by the main ‘street’, which meanders echoing the traditional ‘Ferej’. This creates exciting spaces, Islamic patterns, corners and walkways, mirroring the experience of walking down a traditional, busy Kuwaiti street.” – TradeArabia News

The Sheikh Abdullah Al-Salem Cultural Centre in Kuwait is the largest museum complex of its kind in the world. In 2015 and 2016 I worked with exhibition designers Cultural Innovations on the text for the Natural History Museum, Science Museum and Space Museum, three of the interactive museums on offer to visitors.

I ran a workshop with team members and the project’s cultural consultant, Shermeen Al-Shirawi, to develop a strategy for the gallery text. This helped clarify the knowledge, attitudes, expectations and enthusiasms of our audiences and define the tone and style of text that would work well for visitors.

Equipped with this strategy, I could edit text for the galleries and their interactives, providing consistency across a huge number of exhibits developed and written by Cultural Innovations’ skilled team.

There’s a wonderful review here by an early visitor who said “I walked in and was mind blown”.

Images © David Copeman Photography (above and below).

“6 fun-filled and interesting pavilions. It is all worth it and good to bring the whole family with kids and even kids at heart.” – TripAdvisor review